VI设计--灵感之履思途女鞋

思途SIRDTOO来自福建宁德地区。客户代理数家女装，生意不错，于是便自己孵化一个配套的女鞋品牌。

我们邀请客户到厦门开会，先从品牌定位着手，助其完成从“卖货”到“打造时尚品牌”的意识蜕变。

而后梳理品牌文化，找出适用于品牌传播的契合概念。

接着策划了品牌传播语，最后根据这些前期的概念，开展了整套VI设计。

SIRDTOO is from Ningde, Fujian Province. Customer agents several women's clothes, business is good,

so they incubate a matching brand of women's shoes.We invite customers to Xiamen for a meeting.

First, we start with brand positioning to help them complete the transformation of consciousness

from "selling goods" to "building fashion brands".

Then it combs the brand culture and finds out the suitable concept for brand communication.

Then the brand communication language is planned. Finally, according to these early concepts,

a whole set of VI design is carried out.